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Commercial Fisheries News
Volume 38 Number 1
September 2010
New design just in time for CFN’s birthday
This month marks the beginning of the 38th year of publication for Commercial Fisheries News.
While that may not be a particularly long time compared to some venerable publications, consider this. When CFN was launched, there were no fax machines, cell phones, personal computers, digital cameras, or Internet.
As you can imagine, the processes and tools used to gather the news and produce, print, and distribute each issue have evolved dramatically during the last four decades.
But over the years, we have made only subtle changes to the publication itself – that is, the look and feel of CFN – from the original core design first introduced in 1973.
Until last month.
You may have noticed our facelift. To say it marks a huge leap forward for us – out of the 70s and full speed ahead into the 21st Century – would be an understatement.
Change does not come quickly or easily here, and this major step was the product of many months of planning and strategizing.
“Why tinker with a good thing?” We couldn’t help but ask ourselves the question. However, the answer gradually became clear.
Our goal always has been to make CFN accessible – friendly and comfortable to our readers and advertisers but distinctive enough to stand out in the marketplace.
We believe this new magazine/newspaper hybrid format does both more effectively. And it seems that our readers agree.
We’ve received many spontaneous comments along the lines of this one, which described the new CFN as “fresher, brighter, easier to read,” and this one, “It feels like there’s so much more in it.”
To be honest, the content is still pretty much what it’s always been – a mix of management-related hard news, safety info, boat stories, people features, and lots of other stuff you need and/or want to know.
But if the presentation of this content has made the publication more inviting, then we have achieved one of our goals.
We realize that each of you has many options and choices for how and where you get your fishing news these days.
While we believe CFN is unique in terms of its breadth and depth of coverage and its unparalleled reputation for honesty and accuracy, we know that making the publication as reader-friendly as possible is essential in these headline-saturated times.
In the same way that many of you are streamlining your operations to remain vital in a changing industry and economy, we, too, are sharpening our efforts to give you what you need, when you need it, and in formats that speak to evolving media preferences.
Many of the positive changes and improvements you see in the new CFN also will be available online when we launch our completely retooled <www.fish-news.com> website later this fall.
Included in our website redesign will be a shift toward greatly expanded content, interactive features such as online polling on hot topics, and a greater synergy between our print and web products.
This will allow us to offer new services to our readers and expanded opportunities for our advertisers, all while preserving the fierce commitment we have to continuing to improve the print edition of CFN.
As always, we welcome your comments. Drop us a note, give us a call, or e-mail our publisher, Rick Martin, with your thoughts on these changes. Contact info is in our masthead click here. /cfn/
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