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Commercial Fisheries News
Volume 36 Number 5
January 2009
CFN: We can be even better with your help
Careful readers may have noticed that Commercial Fisheries News hit a milestone this past fall, celebrating 35 years of service to the commercial fishing industry here in the Northeast.
We reserved the champagne and streamers for a later date, sometime when we all are feeling a bit less anxious about the overall economy and our collective need to forge survival strategies for the months ahead.
But we are proud of this anniversary achievement and what we think it says about our success in keeping CFN fresh and relevant through the ups and downs. We have continually fine-tuned and reinvented this industry trade paper, just as many of you have done with your own fishing businesses over the years.
Our ongoing effort to hone and improve CFN is guided largely by input from our readers and our advertisers. You weigh in every day by renewing your subscription or placing an advertising contract – votes of confidence we greatly appreciate.
Now, as we turn the page on a new year, we want to offer you the opportunity to become even more engaged in our mission to make CFN your newspaper, to meet your needs even better in these changing times.
To that end, we are launching our first-ever online reader survey. Designed to be quick and easy to use, this survey, with your help, will give us the tools to shape a new and improved CFN.
Tell us what you like or don’t like. Tell us what you read first, last, or maybe not at all. Tell us where we are getting our coverage right – or wrong – and tell us what’s missing from the pages of CFN.
Most of the questions require only a simple checkmark to complete, and we promise all responses will remain anonymous. We hope you’ll be truthful and tell us what you think.
It won’t take long, and we absolutely want to hear from each and every one of you. As a token of appreciation, we invite you to click the link at the end of the survey to register for a chance to win a free CFN “Proud to be a Fisherman” hooded sweatshirt – our way of saying thanks.
Please take a minute right now, or on the next blowy morning when you are sitting by the woodstove, and log on to <www.fish-news.com/cfn>, click on “Reader Survey,” and give us your feedback.
We’re looking forward to hearing from you.
On a slightly different note, trying times force all of us to think about ways of working smarter, not just harder. And we have a suggestion for how industry-related organizations can go about doing that.
The experts say: retool your business plan, leverage your existing assets, and find hidden inefficiencies in your operation.
Buzzwords? Economic gobbledygook? A little, perhaps, but we have found that forging partnerships can be an extremely effective strategy.
At CFN, we have a long history of helping the fisheries research community, academia, industry associations, and advocacy groups get their messages out, and we are always interested in new collaborations.
CFN can be a cost-effective conduit for all kinds of people to effectively communicate with their constituencies – and, more broadly, with all of our readers. Going this route has the added advantage of presenting information in a reader-friendly way in the respected pages of this newspaper.
If you are wrestling with the labor and postage costs of maintaining your communication efforts this year, call CFN Publisher Rick Martin to talk. Let’s work together in 2009 to better serve our industry. /cfn/
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